Collingwood Hospital Foundation has launched their annual Tree of Life with a fresh new campaign to raise funds for a new CT scanner for the Collingwood G&M Hospital. With new branding and powerful imagery with CGMH frontline staff, the Foundation hopes to inspire the community to support the campaign in raising $1million.
Every year, the Tree of Life campaign brings together the caring and compassionate communities of South Georgian Bay to fund vital equipment for CGMH. “This campaign is all about rallying the community,” says Maria Borges, who heads up the annual campaign, “our new branding represents inclusivity and a sense of togetherness, united in ensuring we have outstanding care here in South Georgian Bay.” The new branding was created and developed by local Marketing & Creative company, Mayka Marketing.
This year’s campaign has even gone “out on a limb” by asking CGMH staff to take to the forest for a photo shoot. The beautiful imagery, photographed by local photographer Jess Crandlemire features Dr. Lisi, Chief of Staff, Dr. Cheng, Chief of Surgery, Dickon Worsley, Nurse, and Connie Denbok from Diagnostic Imaging, an homage to the extraordinary efforts the CGMH team has put in throughout covid, and the care they continue to provide. They stand proud with the belief that their community will once again come together to raise the much needed funds for a faster, more advanced CT Scanner that will help reduce wait times and ensure quality care close to home.
While the imagery may be a literal representation of the Tree of Life, it also possesses a strong metaphor, our ability to see the forest for the trees. With 90% of equipment and technology for the Collingwood G&M Hospital funded through donations, the Foundation couldn’t possibly raise the funds alone. They rely heavily on the support of those around them. “South Georgian Bay is an incredibly generous community,”says Alison Smith, Marketing & Communications for the Foundation, “we hope this campaign will showcase our belief that we deserve better healthcare here and that through the power of community, we can make a real impact.”
To bring the best possible Diagnostic Imaging technology to South Georgian Bay, the Foundation must raise $2.15 million to cover the capital costs for the CT scanner replacement and installation. The current CT scanner is failing and desperately needs to be replaced so that CGMH can meet the 1,000 requests for CT diagnosis that they get every single month. Since 2017, CGMH has seen wait times grow by 30% due to the increased demand as well as an increase in maintenance and repairs to try to keep up. Please donate today at collingwoodhospital.com/treeoflife
About the Collingwood Hospital Foundation
The Collingwood G&M Hospital Foundation inspires the communities of South Georgian Bay to invest in the facilities, equipment, programs and services for the Collingwood General & Marine Hospital. With 90% of all the Equipment and Technology at the G&M Hospital funded by community support, the Foundation successfully carries out many large fundraising initiatives to fund the hospital’s most critical needs. Learn more about the Foundation at collingwoodhospital.com.
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